SEO is the blanket term covering everything brands do to get organic traffic from search engines to their websites. It involves technical aspects like site architecture, as well as more imaginative elements like content creation and user experience. Sounds relatively simple. But SEO is a moving target, even for experienced digital marketers. Myths abound, algorithms change, and SEO tactics that once worked can suddenly get you a penalty.
What is SEO?
SEO is the activity of optimizing a website for search engines like Google. It uses elements like keyword research, content, design, links, meta tags and other technical tools. Essentially, It is the creation of search-engine friendly web pages that rank well on search engine results pages (SERPs) like the ones below. Google SERP Yahoo SERP Bing SERP Foursquare SERP Notice any difference? SEO is essentially a balance between the quality of content and the way that content is presented on the SERP. What is Google’s SEO? Google has a different SEO strategy to Facebook and Amazon. For one thing, their priority isn’t creating search-friendly websites for brands but rather creating a good user experience (UX) on the SERP pages.
How to find keywords
Since keywords are the building blocks of any successful SEO campaign, here are a few essential pieces of advice that you should know. Note: I’m using “keywords” as a rough rule-of-thumb: Use one keyword for each component on your website or blog, like “images,” “supplements,” or “content” or whatever other components your website might have. Keywords should be long (more than three words). Make sure they’re related to your product and not used elsewhere (like “memories” instead of “memorabilia”). If you can’t come up with an unique keyword, you can go to Google and type in the first phrase you come up with and see what terms come up. Only use your top-three-ranked keywords in your text and headlines.
Optimizing content for search Engine
What every brand needs is SEO, but different digital marketers solve the problem in different ways. And most of the time, the right approach is as obvious as it gets: Optimize your content to appear on organic search results. Like many business topics, SEO has a flip side, too. Too many websites are being blocked by search engines because of pages filled with links to clickbait articles that offer little in return. Worse, some poorly-written articles also rank well because they’re the latest trend or the most recent thing. Google doesn’t want to get pushed out of the news by bogus content, so it’s only natural to try to get those results at the expense of quality. The fix: Stop reading clickbait articles. Be original. Google’s algorithm likes creative and original content.
How to get to the first page of Google
Learn to identify key concepts so you can leverage the following simple process to rank for any keywords: Develop a ranking plan Look for opportunities to become familiar with the ranking signals, and react to change as needed. For example, Google has implemented a lot of changes in the last few years. You don’t want to be caught off-guard. Fill in the gaps in your keyword research You need to start thinking beyond the obvious. Look at keyword segments that fall into different categories. We also discuss research tips to identify which of your keywords is ranking for the broadest range of the desired keywords. Develop your list of target keywords Develop an SEO document that tells you how your product (or service) is related to a search term.
Don’t panic. If you’re still reading this guide, you’ve obviously recognized the fact that SEO is not a black magic, but an important element in every digital marketing campaign. At the same time, you should know where to get the best service, how to save money, and how to run a successful campaign. Read on for our beginner’s guide to SEO. We’ll lay out the basics, give you access to the best tips and tricks, and explain how to boost traffic, convert visitors to customers, and generate leads. Just for Fun: SEO Basics, Part 1: Beginners Guide to SEO Part 1: Beginners Guide to SEO No matter where you are on your way to a successful website, you can take a few pointers from the professional, user-friendly world of SEO.