Beginner’s Guide to SEO: How to Rank for Any Keyword and Generate More Traffic

Beginner’s Guide to SEO: How to Rank for Any Keyword and Generate More Traffic

SEO is the blanket term covering everything brands do to get organic traffic from search engines to their websites. It involves technical aspects like site architecture, as well as more imaginative elements like content creation and user experience. Sounds relatively simple. But SEO is a moving target, even for experienced digital marketers. Myths abound, algorithms…