video seo

Everyone loves sharing personal experiences on social media. Among many other benefits, posting videos can help increase traffic and, in turn, make it easier for you, and using an online video trimmer can help you convert visitors into loyal followers or customers.

The SEO industry is constantly changing and adapting to new changes in the marketplace. One of the latest changes is video SEO, which has become an integral part of modern search engine optimization.

What Is Video SEO?

Video SEO is the art of optimizing your videos for the search engine spiders and making them appear in the top results for relevant searches and keyword phrases. This optimization aims to increase your website’s ranking when people are searching for those keywords, which can significantly improve your search traffic. Although video SEO can apply in many different areas, it’s a relatively new field within the community of search engine optimization specialists. This means that there hasn’t been much dialogue about it from a marketing standpoint, so questions often go unanswered or are not addressed. 

In this article, we’ll discuss how it’s possible to generate a good ranking from a video SEO standpoint. We’ll also be providing you with some resources to get your videos ranked by following some tried-and-true methods.

1. Choose keyword phrases for your video.

Now you may be wondering how picking the correct keyword phrase will help your video rank better. Well, there are a couple of reasons for this. The first is that the search engines like Google will likely index your video and place it on the first page of their search listings if and only if they can grasp what it’s about just by reading the title of your video. So picking broader key phrases will improve your chances of ranking higher than using narrower or more specific keywords that people will not be searching for as often.

2. Create an adequate description for your video.

The search engine crawlers will use the description of your videos to decide whether or not your video should rank for the keywords and phrases you have targeted it with. Keep in mind that these are the same crawlers that index all websites around the world and decide if they are relevant enough to display in their search results, so they will not hesitate to decide whether or not your video is suitable sufficient to appear on their search listings. You should include every keyword and phrase you want to target in your video’s title and description.

3. Make sure your video is high-quality

Although video SEO doesn’t indeed start until after your videos are finished, it’s essential to make sure that they are, in fact, good quality videos and are correctly trimmed. Using an online video trimmer, you will be able to get them indexed in as many places as possible, and they will be a great representation of what you’re trying to promote. If your video doesn’t have a high-quality one, it can drastically harm its chances of being indexed, thus improving its ranking for specific keywords and phrases.

4. Optimize your video thumbnail

The thumbnail of your video will be the first thing that its viewers will see, and quite often, this is what decides whether or not they will click on it to watch. You should always pick your best images and choose the most relevant ones for each of the keywords you are targeting. Many resources can help you create eye-catching thumbnails like Canva, which we used to create our featured image for this article. They have an endless amount of templates that can help you create a customized design in no time.

5. Choose the right platform to host on

When creating a video that you’d like to promote, choosing the right platform is essential. Choosing the wrong venue could seriously hinder your ability to rank your videos. The two most popular video hosting sites are YouTube and Vimeo. Both are entirely free to use, but they differ significantly in their features.

With a YouTube account, you can upload any video across the different categories you can select on the site. You will also have access to the different types of applications that allow you to upload and share your videos with other users and services such as Google Hangouts and Facebook Live. 

6. Use Video Transcript

Suppose you are unsure when and where to use keywords in your videos. There’s no need to worry as you can use a convenient service like Video Transcription, which will automatically transcribe your video while it is being recorded. This means that you will be able to play the video itself and read each keyword or phrase and the context of each of the sentences that are being spoken.

7. Add Call-to-Action (CTA) text in your videos

Most search engines reward you with more traffic and better rankings if you include a call-to-action (CTA) text in your video description, so make sure to use them correctly. This will tell viewers exactly what you want them to do after watching your video. You can ask them to email you, subscribe to your YouTube channel or follow you on social media sites like Facebook and Twitter.

8. Promote your video on other websites

When you promote your videos on other websites, it will help you increase the number of views they receive. This is especially useful for getting more traffic for your videos from the search engines. Google usually ranks videos promoted on other sites considering those that its followers do not see as a higher priority, so include links on websites like Facebook and Twitter, for instance, in your video description when you decide to share it on a social network.

Video SEO is not very complicated when you know the proper implementation methods. So the next time you decide to create a video, make sure that you follow the steps mentioned above to get it ranked on your target keywords and phrases.

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