SendinBlue Review: The Best Email Marketing Tool Out There

Sendinblue is easily one of the most popular email marketing platforms available today.

Not only is Sendinblue designed for simplicity and accessibility, but it offers an affordable email service to companies of all sizes and backgrounds.

Indeed, the Sendinblue tool is one of the cheapest on the market, and it comes with a user-friendly free plan that’s available for beginners too.

SendinBlue Review

SendinBlue Review

SendinBlue was founded in 2007 by Armand Theberge and Kapil Sharma, and the idea behind it is to simplify the sign-up process and make it simpler for users to create marketing campaigns.

And to be honest, that’s exactly what Sendinblue does. It was designed to make the sign-up process as simple as possible for users of all shapes and sizes, while still offering an affordable price for the service. The great news is that it doesn’t have any hidden fees, which is ideal for small businesses, especially in today’s volatile world.

The platform is easy to use, and all you have to do is sign up. To make things even easier for you, SendinBlue will do the rest for you by sending a welcome email that helps you set up your email marketing account.

Why use SendinBlue?

If you’re looking for a great free email marketing tool for your business, Sendinblue should be on your shortlist.

If you’re new to email marketing and aren’t sure whether or not to invest in a program, Sendinblue’s free account is likely to be a good starting point. With this free plan, you’ll have access to all of Sendinblue’s most popular features, which include: Send and track customers’ inboxes Receive notifications from your subscribers Send bulk emails to your subscribers Receive phone notifications.

This free account lets you have a max of 10,000 emails sent and 1,000 emails received per month. This will allow you to keep in contact with your clients while saving you the cost of buying more email marketing tools to keep tabs on your contacts and lead flow.

Sendinblue Pricing

Sendinblue Pricing
  1. Free – $0/mo (300 emails/day)
  2. Lite – $25/mo (40,000 emails /mo)
  3. Premium – $66/mo (120,000 emails/mo)
  4. Enterprise – Custom

{ SendinBlue Pricing Plans as on May 2021 }

The basic lite package includes everything needed to run an email marketing campaign and supports up to 10,000 contacts.

It costs $25 per month with unlimited contacts. The More Achieved package, however, is a big step up from the basic one. It provides up to maximum 100,000 contacts, which is enough to work with 10 sales channels. In addition, you also get the advanced features mentioned above.

It’s possible to create unlimited lists, schedule multiple campaigns, and customize your email templates. There are also options for purchasing various add-ons and services, such as the Sendinblue API and the Sendinblue QuickStart.

A free plan is available which gives you access to basic features and also enables you to send email campaigns to up to 300 subscribers per day.


Mobile-friendly Email designer
Email template library
Email & SMS personalizationX
No daily sending limitX
No SendinBlue logoXX
Free dedicated IPXXX
Unlimited contacts & details
Customizable sign-up forms
Advanced contact manager
Workflow editor
No limit for marketing automationUp to 2,000 contactsUp to 2,000 contacts
Real-time reporting
Heat map reportingXX
Advanced open & click statsXX
Sign upSign upSign upSign up

SendinBlue Customer Reviews

We also received feedback from various customers of the email marketing tool.

Here’s how SendinBlue scores on three of the most popular review platforms:

  1. G2Crowd – 4.6/5 (1,249 reviews)
  2. Capterra – 4.5/5 (808 reviews)
  3. TrustRadius – 6.5/10 (82 reviews)


While some of the tools are similar to one another, there are many that are completely unique. However, there are some similarities among the most popular email marketing tools that all make it very worthwhile to use and that all make a good amount of sense.

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